PLENARY CONFERENCE

 

Marc LIEW

Poken S.A.

www.doyoupoken.com

 

Biography

Graduating in Marketing from HEC Paris (FR) and in Strategy and International Management at the University of St.Gallen (CH) this year, Marc Liew joined the Poken adventure 2008 and actively participated in developing Poken with a special focus on the French market.

Marc Liew previously gathered business experience during in marketing as Art Director of the student's magazine of the University of St.Gallen but also as a global commodity analyst for ABB Ltd. Where he worked on supply chain issues for this multinational company based in Zurich, Switzerland.

 

Company presentation

Paper Business cards have been around for as long as we can remember. Now there is Poken, a trendy electronic key ring with a hip design: panda, voodoo doll, martian, bumblebee, geisha, etc. With Poken, people who meet in the real world can easily find each other on any existing social network (Facebook, MySpace, LinkedIn, MSN, Skype, Hyves, etc.).

To exchange virtual business cards, all they have to do is touch their pokens together in a “high-five” position, and the information exchange happens instantly using patented wireless technology. Then, in the same way as with a USB memory stick, a user plugs his poken’s hand into his computer. Contacts synchronize automatically with the doyoupoken.com website, where he can create an account. Viewing a network of friends or business contacts is handled easily on Poken’s website. Each user will have set up hiw own social business card, including incons that link directly to all his modern communication media — MSN, Skype, Twitter, blogs, ICQ, Facebook…you name it.